These images are examples of the "appeal to the inner snob" in all of us - the belief that we are better and smarter than others and our use of these superior products prove our superiority.
Notice that a very distinguished kitty is used to sell an expensive can of cat food.
The Cerebos Salt blatantly states that it is for those of use who desire (and deserve) the very best.
Classical music is tied to the elite. Therefore, a cellist is used to sell a car whose targeted audience is the elite or those who aspire to be the elite.
Snob Appeal:
Snob appeal is a propaganda technique frequently used in advertising which is the opposite of Band Wagon. Snob appeal is just that – it appeals to the snob which resides inside all of us; the secret thought that we are not average or ordinary and that we are superior to everyone else.
This is where an appeal is made to the authority of the few, the aristocrats, the leaders.
No comments:
Post a Comment