Assertion:
Assertion is frequently used in advertising and in modern propaganda. An assertion is an enthusiastic statement presented as fact without any supporting evidence - which is not to say that in advertising, the product is not good or the best, but no evidence is given to support the assertion. It is frequently implied that the statement requires no explanation or supporting evidence.
If you say something often enough, people will come to believe it.
Assertions are easy to spot in advertising:
"Did you know that nine out of ten people need a new mattress?" - Leeds Mattress,
but can be dangerous for they frequently include half-truths or lies.
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